It is a country wide multimedia awareness campaign on various issues related to consumer rights and responsibilities across diverse subjects.

The programme is launched jointly in partnership with the related government departments.

This campaign is implemented through the Directorate of Audio and Visual Publicity (DAVP), the Doordarshan Network (DD) and All India Radio (AIR).

Consumer protection Act

It provides consumers with speedy and inexpensive redressal grievances mechanism and specific relief or award of compensation.

It recognizes six of the eight rights of the consumer as provided in the UN charter.

It envisages rights of consumers such as Right to Protection, Right of Information, Right of Choice, Right of Hearing, Right of Redressal and Right of Education.