It was launched to promote agricultural education.

Under the scheme 100 centres are opened with a fund of Rs.5.35 crore.

“Attracting and retaining youth in Agriculture (ARYA)” is a project sanctioned by the Indian Council of Agriculture (ICAR) and is being implemented at Krishi Vigyan Kendra (KVKs).

y The main objective of the project was to provide complete knowledge and skill on processing, value addition and marketing of coconut and banana products through capacity building programmes involving research and development organizations.