It is a direct market intervention scheme of the Department of Pharmaceuticals.

Its objective is to make available quality generic medicines at affordable prices to all, especially the poor, throughout the country, through outlets known as Jan Aushadhi Stores (JASs).

It also encourages doctors to prescribe generic medicines and reduces unit cost of treatment per person.

The State Governments are required to provide space in Government Hospital premises or any other suitable locations for the running of the JAS’.

Any Civil Society with experience of minimum 3 years of successful operation in welfare activities can also open the JAS outside the hospital premises.

Bureau of Pharma PSUs of India (BPPI) is the implementing agency which will provide one-time assistance in furnishing and establishment costs of the outlet.

It is a self-sustaining business model not dependent on continuous government subsidies
or assistance.