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The objective of the JSY is to reduce maternal and infant mortality by promoting institutional delivery among pregnant women by providing conditional cash assistance of Rs.1400.

There is no bar on age of mother, number of children or type of institution i.e a government or accredited private health facility.

Financial assistance under JSY is available to all pregnant women in states that have low institutional delivery rates, namely, UP, Uttarakhand, Bihar, Jharkhand, MP, Chhattisgarh, Assam, Rajasthan, Odisha, and J&K. They are categorized as Low Performing States (LPS)

In High Performing States (HPS), where the levels of institutional delivery are satisfactory, pregnant women from BPL/SC/ST households only are entitled for JSY benefit.
The scheme also provides performance based incentives to ASHAs